CPD Points: 2
Total Time: ±3 hours (2 learning + 1 revision/assessment)
Course Summary
The modern fitness professional must think beyond hourly sessions. This course teaches trainers to build structured, scalable systems that attract, retain, and serve clients efficiently — creating sustainable income and professional growth. Learners will explore branding, marketing, client experience design, and financial planning principles adapted from successful fitness entrepreneurs.
By the end of this course, learners will be able to:
– Define and communicate their brand and value proposition.
– Develop business systems for client management and retention.
– Apply digital tools to streamline marketing and operations.
– Build a long-term growth strategy for career sustainability.
The following Articles can be used as complementary resources for this course:
https://blog.nasm.org/guide-to-starting-a-personal-training-business
https://blog.nasm.org/how-to-build-an-online-personal-training-business
https://blog.nasm.org/personal-trainer-business-plan
https://blog.nasm.org/fitness-professionals/how-to-market-your-fitness-business
https://blog.nasm.org/how-to-launch-a-website-for-your-personal-training-business
https://www.nasm.org/continuing-education/personal-training-business-accelerator