CPD Points: 2
Total Time: ±3 hours (2 learning + 1 revision & assessment)

Course Summary
In today’s fitness industry, social media is one of the most powerful marketing tools available to trainers and coaches. This course helps fitness professionals understand how to create an authentic online presence, build community, and convert followers into loyal clients. You’ll learn step-by-step strategies for branding, content creation, engagement, and data-driven decision making.

By the end of the course, learners will be able to:
– Define and position their personal or business brand effectively.
– Develop an engaging content strategy tailored to their target audience.
– Use organic and paid strategies to grow reach and generate leads.
– Track and analyse marketing results using basic metrics.

The following NASM articles can be used as complementary resources for this course:

https://blog.nasm.org/fitness/5-surefire-ways-build-client-base-social-media

https://blog.nasm.org/social-media-marketing