“I’ll start on Monday.”
That’s what many people say when it comes to dieting, exercising and losing weight. Why don’t people start today? Are they attending a party later and want to eat that yummy birthday cake? Do they have leftover food from the Italian restaurant last night that they want to eat for lunch? Are they too tired after work to go for a quick jog? Or is it just human nature to procrastinate? These, among many others, are reasons why obesity is such a growing problem in the US.
The US has seen a 34 percent increase in obesity since 1960. Although Americans only make up roughly 6 percent of the global population, they contribute to almost one-third of the world’s obese. If that doesn’t motivate you to do something about America’s weight problem, what will?
At NASM, we offer our Weight Loss Specialist credential to give trainers the proper information to effectively help people lose weight and maintain a healthier lifestyle, and if you still need convincing, here are 6 reasons why it might be a good idea for you to join the weight loss industry.
1. The #1 reason people seek out personal trainers is to lose weight.
The number one reason people seek out advice from a personal trainer is because they want to lose weight and look better overall. Look around – as mentioned above, more than a third of adults are obese, even more are overweight. More than half of health club members who are at the gym are trying to lose or maintain their weight. A majority of these people will give up before accomplishing their goals because they are uneducated about the proper ways to lose weight and maintain a healthy lifestyle. Working with a trainer who’s specialized in weight loss could keep them on track.
2. It’ll give you an advantage over other personal trainers.
Since the number one reason people seek out personal trainers is to lose weight, what will set you apart from the next personal trainer who guarantees weight loss? Holding the NASM Weight Loss Specialist credential will not only give you credibility, but will also give you an advantage over those who don’t. People will be more likely to sign up for your services if they know you are capable of catering to their specific weight loss needs.
3. It’ll enable you to give consumers the correct information about diet and exercise.
There is an abundance of diet and weight loss information out there for people to read. From articles to blogs to books, people can get lost in determining what they should be doing. Some of it contains useful information, but most of it will contain mixed messaging, which will undoubtedly confuse the average consumer. In addition, the number of diet pills available for purchase from the grocery store shelf has increased in recent years, with retail diet pills and meal replacement sales totaling $2.69 billion in 2010. One of the greatest issues with many of these products is that they tout the chance to lose weight by simply popping a pill in place of making real behavioral changes. This is why we need trained professionals with knowledge to walk people through the process of adjusting the way in which they approach food, exercise and healthy lifestyle habits.
4. Trainers with specializations make more money.
Having certain credentials in the personal training world is similar to a doctor having certain credentials in the medical field. People value the fact that you have put time and effort into making sure you are qualified to meet their specific needs. This is partially why trainers with credentials can see an increase in their income by up to 20 percent. Additionally, the weight loss industry as a whole is estimated to be worth well into the billions, thus allowing a personal trainer with the Weight Loss Specialist credential to capitalize on this growing market while helping fix a major problem in America.
5. Being a Weight Loss Specialist will allow you to inspire and motivate others.
Being a personal trainer in the weight loss industry allows you to connect with people on a different level. People who set their weight loss goals and begin to see results will be motivated to keep going. This in turn will inspire them to help motivate others and keep them going as well. There isn’t a better feeling than knowing you were a big part of someone making life changes and reaching their goals, and as a weight loss specialist you will get to experience that feeling everyday you go to work.
6. As a Weight Loss Specialist, you’ll love what you’re doing.
It’s rare to find some who says they sincerely love their job. In this profession, however, it’s far less rare than most! Personal trainers enjoy what they do and enjoy what they do for other people. They get to live a healthy lifestyle and help others begin their journey as well. Being a personal trainer in the weight loss industry is fun and rewarding, and it challenges the mind and body in so many ways!
Ready to join the weight loss industry? Learn more about NASM’s Weight Loss Specialization!