History of the Fitness Industry
With the development of modern innovation, society has become gradually more sedentary. Populations have become less reliant on physical labour for production, and as a result physical activity levels have decreased. This has spawned a reliance on recreational physical activity in order to maintain health and fitness.
Lessons from History
The history of fitness portrays some fascinating themes that relate closely to the 21st century. One commonality is the strong association of military and political might with physical fitness throughout mankind’s advancement. The mind-body concept has had a tenuous development. At times, some cultures prescribed spirituality at the expense of the body where as others, such as Greek society, upheld the ideal a sound mind can only be found in a healthy body. Another interesting development from history is the concept of exercise for the body and music for the soul. Present day fitness programs have evolved this concept harmoniously, with music being a distinctive component to the exercise experience
This industry has boomed over the past century, especially in 1st world populations.
The Role of Fitness in Society
A particular focus of this industry is on aesthetic improvements related to the following principles:
1. Weight loss
2. Lean muscle gains
3. Improved physical appearance
This focus on aesthetic improvements appeals to the younger age groups between 18 – 40 year olds.
A secondary focus of the fitness industry is the effect of improved physical activity on general health and well-being. This has resulted in an older population accessing fitness facilities.
This aspect focuses on the following:
1. Treating and controlling current health conditions and diseases.
2. Preventing health conditions and diseases.
3. Slowing the ageing process and the deterioration in physiological systems.